Privacy and Policy

Privacy and Cookie Statement Valkering Media B.V. as of July 31, 2015


The brand Sportbookies and its websites and apps are owned by Valkering Media B.V., located at Entrada 501, 1114 AA Amsterdam-Duivendrecht. Valkering Media B.V. is registered with the Chamber of Commerce under number 54443768. This privacy statement applies to the website and the iOS and Android applications under the name Sportbookies.


The websites and apps of Valkering Media B.V. use cookies. Cookies are simple small text files that are stored on the hard drive or in the memory of the computer. Cookies cannot damage your computer or the files stored on your computer. Cookies are placed by the internet browser on the computer. The following types of cookies can be placed through this website:

2.a Functional cookies

These cookies are used to make the website more user-friendly by storing certain user preferences. For example, to retain certain display preferences.

2.b Cookies for website analysis

Valkering Media B.V. uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies to help Valkering Media B.V. analyze how users use the website. The information generated by the cookie about the use of the website (including your IP address) is transmitted to and stored by Google on its servers, which may be located in the United States. Google uses this information to track how the website is used, compile reports on website activity for Valkering Media B.V., and provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

2.c Cookies to display personalized advertisements

Some advertisements (or video messages) use cookies. These advertisements are placed by Valkering Media B.V. and third parties on the websites. The cookies make it possible to:

keep track of which advertisements you have already seen

keep track of how many visitors click on the advertisement for billing purposes with the advertiser

keep track of how many orders are placed via the advertisement for billing purposes with the advertiser

reach visitors who have previously visited certain pages of an advertiser or partner again through image or text advertisements (re-targeting)

If such cookies are not used, you will still see advertisements, but they may be less relevant.

For the cookies placed by third parties for advertising purposes, we refer to the statements they provide on their own websites. Please note that these statements may change regularly. Valkering Media B.V. has no control over them.

For example, see:

Google (

2.d Other cookies

This website may contain media files from third-party websites such as When playing these media files, cookies may be placed by these third parties. Furthermore, this website offers the option to share certain information via social networks such as or When using this functionality, cookies may be placed on your computer by these social networks to track shared information.

2.e Blocking cookies through your browser

You can decide for yourself whether to accept or decline cookies, or whether you want your browser to notify you when a cookie is placed. To do this, you need to adjust the settings in your browser. As each browser is different, Valkering Media B.V. refers you to the "help" menu of your browser for setting cookie preferences.

3. Advertising ID

In order to optimize its services, Valkering Media B.V. uses advertising IDs in its apps. In the case of Android, this is called the "Advertising ID," and for iOS, it is called the "Advertising Identifier." The advertising ID is a standard, simple system for serving advertisements and conducting analyses.

3.a Google Android

Google Android users can reset their advertising ID or opt out of interest-based advertising. The chosen preference applies to all advertising companies that utilize the advertising ID. The advertising ID is a user-resettable, unique, anonymous ID for advertising provided by Google Play services. This ID gives users more control and provides developers with a straightforward standard system for generating revenue with their apps. Users can reset their ID or opt out of interest-based advertising in Google Play apps. The settings for the advertising ID can be adjusted in the Google Settings app on the Android device. In the Google Settings app, select "Ads" to customize your preference. By doing so, you will continue to receive the same number of mobile advertisements, but the ads will no longer be based on your interests and may therefore be less relevant.

3.b Apple iOS

Apple and its partners use cookies and other technologies in mobile advertising services to determine how often you see a particular advertisement, display ads that are interesting to you, and measure the effectiveness of advertisements. If you do not wish to receive relevant ads on your mobile device, you can opt out through the following link on your mobile device: If you are using iOS 6 or higher on your mobile device, you can also opt out by enabling Limit Ad Tracking. Settings related to the Ad ID can be adjusted on any iOS device. Open the Settings app and go to the Privacy menu. Look for the Advertising menu here. By doing so, you will continue to receive the same number of mobile advertisements, but the ads will no longer be based on your interests and may therefore be less relevant. Instead, you may see ads related to the content of a webpage or app, or ads based on other non-personal information. Opting out at applies only to Apple ads and not to other interest-based advertising networks. However, if you enable Limit Ad Tracking on your mobile device, third-party apps are contractually prohibited from using the Advertising Identifier, a non-personal device ID, to provide you with targeted ads. The Advertising Identifier is a unique code assigned to each iPhone, iPad, and iPod touch, allowing developers to identify individual devices. Advertisers can use this information to tailor ads to user interests. Users have the ability to block the use of the Advertising Identifier themselves. Additionally, the Advertising Identifier is a temporary code that users can reset themselves. The code is not permanently linked to the device.

4. Visitor Data of Valkering Media B.V.

4.a Personal Data

The apps and websites of Valkering Media B.V. cannot and will not read or store the following personal data: name, address, phone numbers, email address, date of birth, IMEI, MAC address.

4.b Personal Data, Preferences, or Actions

Some data resulting from one or more visits to our websites and applications are stored, but never longer than necessary. This data is anonymous and is only used if the user has explicitly granted permission through an agreement or OK button upon the initial launch of the application and/or website.

1) The advertiser ID (only in the case of using the iOS or Android apps)

2) GPS locations in places where the app is used (applies only to iOS apps and if the user has explicitly given permission)

3) Device information

4) Installed apps on the device (only in the case of using the iOS or Android apps)

5) The IP address used by the app

6) The telecommunications operator (only in the case of using the iOS or Android apps)

4.c Use of Personal Data

Valkering Media B.V. and its partners (including Google, Bannerconnect, Nakko Media, Flurry, or Rubicon) may use the personal data, preferences, and actions mentioned in point 4.b for the following purposes:

1) Reading statistics and conducting analyses.

2) Personalizing advertisements on the websites and apps of Valkering Media B.V. Through the advertiser ID and cookies, Valkering Media B.V. or its partners can create a profile and display more tailored advertisements on other websites or apps based on this data.

4.d Access/Deletion of Personal Data

You have the right to request access to and correction or deletion of your data. Please email for this purpose. To prevent misuse, we may ask you to adequately identify yourself and provide evidence that the requested data belongs to you. If it concerns access to personal data linked to a cookie, you must include a copy of the relevant cookie, including the date and time of the last visit. You can find the cookie in the settings of your browser.

4.e Removal of tracking cookies placed by third parties

Some tracking cookies are placed by third parties that display advertisements to you, including through our websites. You can centrally remove these cookies through Your Online Choices ( to prevent them from being placed again on a third-party website.

5. Email addresses received from emails to the editorial team or support team

Personal data, including name, address, and email addresses provided by the user to Valkering Media B.V. through the use of websites or apps, or by emailing the editorial team or support team, will never be shared with third parties.

6. uses AdDefend, a service provided by AdDefend GmbH, Borselstraße 3, 22765 Hamburg, Germany, to display ads that are being blocked. This service uses cookies with a randomly generated ID to estimate whether the website has been visited by the visitor before. For this purpose, the service creates a profile under the generated ID. You can refuse the use of these cookies at any time by visiting: This refusal only applies to the device being used and will lose its effect if cookies are deleted.

7. Disclaimer

Valkering Media B.V. reserves the right to modify the content of this statement without notifying the visitor. Implementing the changes on the websites or apps will be sufficient for that purpose. In the event of significant changes to this statement, the changes will be prominently announced on the websites and apps.

8. Contact

The address details of Valkering Media B.V. are provided in section 1 of this document. You can send an email to or proceed to our contact page.